Blog posts

Imagine driving a car without a dashboard. You might feel confident at first; you know the route and have done it before. But after a few kilometers, you start to wonder: How fast am I going? Do I have enough fuel? Is the engine overheating? That’s exactly how many companies operate today, without a clear view of what’s really happening inside their business. In the 1990s, companies that embraced the internet gained a huge advantage . They reached customers faster, operated s